I am a freelance graphic designer and illustrator based in London, with a playful and graphic approach. With experience working in the areas of branding, campaigns, product design, packaging, seasonal instore promo, window campaigns, look books, illustration and art direction. A conceptual thinker developing creative concepts and directions to the finished product or campaign.
I’m inspired by the everyday, ephemera, nature & travel. I have worked collaboratively with small to large brands and clients - studios, in-house and independently. Within the areas of retail, beauty, well-being and food. Clients include: Mulberry, V&A, M&S, Scouts Association & The Body Shop International. Below are some selected projects.
For more: Pui’s Illustration
FLOWERS, A Riso Study. Exploring the use of colours based on the process of riso- printing. The outcome being a limited edition picture book, riso-printed publication based on the blooming seasons of flowers.
M&S FOOD: Packaging concepts for pantry goods.
M&S FOOD: Packaging design for M&S Preserves.
COOKBOOK CONCEPTS: A modern take on recipes from different cultures. Inspired by traditional family recipes from Italian nonnas to traditional confectionery recipes from the Japanese Meiji era.
M&S FOOD: Packaging design concepts for baby food range ‘Tastebuds’. Introducing new textures and flavours for different stages of growth and development.
SUSTAINABLE PLAY BOOK: Illustrations created throughout the book to accompany sustainable play ideas by Sydney Piercey.
SCOUT EDITIONS: Product design of fun sticky memo notes for Scout Editions stationery edit.
SCOUT EDITIONS: Product design development. A selection of stationery products designed for the Scout stationery edit, focused on archiving everyday mementos and ephemera. Product design & development.
MULBERRY: Lunar New Year Campaign. Creating a series of illustrations for a digital campaign, which included the pig, (the year of the pig). Working in collaboration with the in-house digital team, the illustrations were applied onto social media platforms to create a fun interactive digital game to celebrate the Lunar New Year. It was based on a pig’s adventures - travelling, eating and overcoming obstacles along his journey to enlightenment.
SCOUTS ASSOCIATION: Self-Care For Kids. A series of illustrations for a feature on self-care for kids. Exploring practical skills like exercise, being mindful when we eat and how to move through the different emotions and coping skills.
MADE BY KIHARA: Japanese Porcelain Artisans. Kihara are Japanese porcelain artisans who make and craft porcelain pieces in their workshops based in Arita, Japan. Porcelain production began for the first time in Japan in 1616 in the region of Arita, located in Saga Prefecture on the island of Kyushu. Arita is home to highly specialised craftspeople that are continuously looking for new ways to preserve and advance the town’s unique artisan culture. I collaborated with them to create a set of graphics and illustrations for a new range of porcelain accessories.
MINI STORIES BOOK A collection of mini stories researched and illustrated throughout the years, made into a range of mini cards. In 2023 we collaborated with Counter-Print publishers, and created a book of all the stories.
SCOUT EDITIONS: Archive boxes for keeping ephemera and small keepsakes. Designed to be flat-pack so that people can self assemble at home. Stackable and collectable and to be displayed on the bookshelf.